Prescription Product Introduction
Non-Prescription Product Introduction
We managed a full lifecycle project for a well-established pharmaceutical brand and non-prescription consumer product. The project involved the development of an OTG (on the go) handy pack product. We managed the challenges that arose from stakeholders within the corporate production development element of the business when considering the practical and technical challenges of introducing a new packing technology to an already extremely busy manufacturing location.
We got the product on the shelves! Very aggressive timelines had been set by a large retail multiple and as a result, the project success hinged on product coming off the lines on time. Also, the new packaging line had to be engineered into a limited space, which required an incredibly clever and accurate design. The packing design itself initially failed and we worked with the supply chain to overcome these technical issues.